Section: Highlights of the Year

Highlights of the Year

MORPHEO created holograms for an augmented reality application developed for the clothing retailer Zara. This application enables the brand's customers to enjoy a virtual and interactive shopping experience via their smartphones in one of the 120 stores across the world taking part in this experiment. Last January, all of the holograms presented in the Zara AR application were captured using the Kinovis 4D platform. The challenge with regard to the acquisition of the 12 sequences created was to accurately reproduce the models in sweeping movements and with complex clothing effects due to the materials and styles chosen.