Section: Bilateral Contracts and Grants with Industry

RougeGorge

Participants : Christophe Biernacki, Serge Iovleff, Vincent Vandewalle, Vincent Kubicki, Komi Nagbe.

The RougeGorge company sells lingerie item for women. This three months contract aims at defining a new marketing segmentation for customers and also for items. From a scientific point of view, it corresponds to clustering of mixed data, difficulty being provided but the data volume (millions of customers), by the heterogeneity of data (mixed data) and also by many missing data.